Bottom Line Coexistence: Combining Flexo and Digital for Value, Profitability

Plenty of jobs are coming in to feed the voracious appetite of your big, fast flexo press. But these days, a growing chunk of those orders may be for shorter run lengths. Customers that once ordered half a million labels at a time are still placing those orders, but more than a few of them may include 50 or 100 SKUs, some requiring different colors and all needing different copy. For some orders, the good news is that the substrate is the same and you know how to keep changeover times to about 15 minutes. But as orders like this continue to grow, what is happening to productivity—and your bottom line?