Big Business Blast-Off

Fulwiler believed growth was "a good way to protect the business from fluctuations and sales cycles." He continued Wisconsin Label's rapid expansion with additional start-ups and acquisitions. By the close of the century, WL Group, as it is now known, would project annual sales of $100,000,000, with 80 percent of that figure stemming from internal growth. In the process, Wisconsin Label's workforce grew to include over 800 employees, and company capabilities spanned labels, cartons, commercial offset printing, specialty packaging, and application equipment.