Big Business Blast-Off

In 1986, when Ray Fulwiler retired and Terry took over as president, Wisconsin Label enjoyed healthy sales of almost $5,000,000 in the pressure-sensitive label market. Soon after assuming leadership of the company, Fulwiler set his sights beyond the Algoma borders.

"The decision to grow was easy," explains Fulwiler. "We had many mouths to feed—Wisconsin Label is a family business, and there were big families." Fulwiler's first move was to start Label Graphix, a pressure-sensitive label firm based in Heath, OH. After purchasing a minority interest in WI-based Victory Graphics, Wisconsin Label diversified its interests with the formation of Wisconsin Screen Graphics in 1989. And that was just the beginning.