Big Business Blast-Off

Terry Fulwiler, born in 1950 in Algoma and raised there, didn't take a direct route to the family business. He attended the University of Michigan and received his B.S. in aerospace engineering, only to find, upon graduation, the United States' space race at a standstill. He joined his parents and the five other employees at Wisconsin Label in 1972. Through his first years with the business, he performed various functions: typesetter, head of scheduling, general manager, and eventually president and CEO.