Beyond Substrates: Advancing Technologies, Wide Selections for Digital Printing

The advantage of digital is the ability to produce short runs—even only a few hundred pieces—profitably or to add variable content to an individual label or carton. The press may provide the operational advantage, but making it all work are the substrates.

The substrate issue

When deciding to use a digital press, two concerns usually rise to the top: is the range of available substrates wide enough to meet customers' needs, and will the ink and toner stick to the often slick-surfaced or specialized substrates used for labels and folding cartons?