Beyond Substrates: Advancing Technologies, Wide Selections for Digital Printing

"This creates fierce competition that drives brands to test-market more new products, bring them quickly to market and remove them as end-of-life nears," says David Murphy, director of market development at HP Graphics Solutions. "Seasonal, promotional and localized versions are increasing demand for tight production and inventory management. Brand owners are realizing that digital print can positively impact operating margins with shortened supply chains, streamlined logistics, shorter run lengths, faster turnaround times, and minimized inventory." And all of this is happening right now, with some folding carton converters seeing decreases of up to 20 percent in average run lengths.