Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

Because of the market’s vast size and diversity, it requires a wide range of package sizes and labels designed to appeal to varying consumer preferences, notes Hemphill. “Packaging is important in the beverage industry because so many purchases are based on impulse, and the package itself is often the last chance to sell the consumer on a particular product.”