Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

With any market that holds so much potential, the competition is fierce and this is generating much of the opportunity that beverage labeling offers for package printers. “The true dynamic is how it’s constantly reinventing itself, largely through better packaging,” says McDowell. “Yes, brand owners are constantly introducing new extensions to their offerings, but the majority of brands that are successful at diversifying are accomplishing the goal with more effective product decoration.”