Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

These niche categories, however, just put a big exclamation point on an already exciting market. John McDowell, VP of sales for McDowell Label and Screen Printing, points out the key reason for the well-deserved attention this category receives. “The beverage market is dynamic because it is so vast—comprised of wine, spirits, beer, energy drinks, soft drinks, specialty coffees/teas, nutritional drinks, and water.”