Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

Another growing niche noted by Scott Pillsbury, president of Rose City Label Company, can be seen in the wine industry. “Wine labels are very personal to small wineries. In the northwest, many small owner-operators produce wine because they love it—almost as a hobby—rather than a full time profession. Because of this, they are very personally tied to the image and the label—often with their family name on it … The changing tastes of the market, together with improved technology, have allowed very small batch beer and wine makers to compete in the market like never before. This increases the need for custom labels, with small runs.”