Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

Gary Hemphill, managing director for the research and consulting firm Beverage Marketing Corp., notes the impact that these trends are having in the beverage segment. “We’re seeing growth in a wide array of niche categories like bottled water, enhanced waters, sports drinks, energy drinks, teas, and others that are driving the demand for liquid refreshment.”