Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

And athletes don’t drink water … it has to be Gatorade, Powerade, or some other sports drink.

Trends with staying power

Although the popular use of bottled water and sports drinks might qualify as trends, they have a lot of staying power. To go along with this longevity, they are generating huge revenues for companies in the beverage market segment, and are largely contributing to the excitement being generated by the category.