Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

It’s not just the label that is in fashion, but sometimes the whole product category. Remember when people used to drink water out of a water fountain? Most water fountains you’ll find today are gathering cob webs right next to pay phones. It’s sometimes amazing to look around in a crowd and see the number of people with a water bottle at the ready. If Charles Schulz was creating his “Peanuts” comic strip today, he’d probably give Linus a water bottle.