Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

McDowell Label has adopted a similar philosophy. “It is very important that we provide multiple product decorating methods for our customers,” says McDowell. “Many of them package their products differently for various retail venues, and our ability to provide them the trust of managing the integrity of their brand’s awareness/identity on each level is a critical component in leveraging our customer relationships. One of our beverage customers, for example, uses graphic-intensive, combination-printed labels on an ultra-clear label stock for the majority of its product decoration. However, on its smaller travel and sample sizes, it uses a heat shrink sleeve that clearly identifies the brand with the consumer.”