Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

At Macaran, Van Alstine believes it is “very important to be able to provide your key customers with the method of labeling that best fits their needs. A lot of time and hard work go into building a true supplier/client partnership relationship and there is a cost incurred on both sides if that relationship has to end. Our goal is to grow and adapt to our customers’ needs where it makes good sense for both of us. That being said, the vast majority of beverage applications we are involved with are pressure sensitive.”