Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

What makes beverage labeling so robust? Nick Van Alstine, president of Macaran Printed Products says the reason is simple. “Beverages are really high-profile. They’re a part of our everyday life, and visible pretty much everywhere we go. There may be no better example of the product that sits on the shelf screaming for our attention. The label has to be in fashion, and like fashion, a new and trendy look becomes part of the landscape.”