Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

Because of the wide range of beverage applications, label converters must decide on the breadth of products they want to supply their customers.

Spear takes the approach of being singularly focused on pressure-sensitive labels. “We believe it is best to operate as the industry leader in a very specific segment that provides global opportunities,” says Muenzer. “We do one thing, and we do it better than anyone: pressure-sensitive labels for the beverage industry. Our efforts don’t end with printing and selling a label; they begin there. Our entire ‘single’ product is built around a turnkey cradle-to-grave approach that includes the design community, material supply chain partners, beverage-filling line manufacturers, container suppliers, and recycling entities of this one product.”