Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

Label methods

While all methods are used in beverage labeling, there is a general consensus that pressure-sensitive and shrink labels are growing, while cut-and-stack is experiencing a steady decline. However, while visiting an Italian winery earlier this year, Pillsbury was told that cut-and-stack labels were being used because pressure-sensitive roll labels wrinkled on the bottle. “I think this is the exception rather than the rule,” he says. “We see pressure-sensitive roll labels as the dominant format, especially in the markets we serve.”