Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

This does not imply that quality is not important in this highly competitive market. These days, high-quality label printing is a given.

“If quality is not a part of your culture, it will never be realized in the finished product, regardless of the level of printing sophistication,” emphasizes McDowell. “The beverage market is no different than any other graphic- or package-driven consumer-goods category; quality controls have to be established in every step and procedure of the production cycle.”