Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

From a quality perspective, a general observation is that the beverage market has an expectation that is in line with other consumer markets. Says Van Alstine, “In my experience, I have not seen where the beverage market is any more or less stringent on quality than other markets. Certainly, they do not appear to be as critical as the health and beauty market.”