Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

The importance of adhesive functionality throughout a product’s life cycle can be seen in the following example provided by Muenzer. He says that Spear has introduced a new pressure-sensitive label construction for the returnable beverage market. “This label looks exactly like traditional pressure-sensitive labels, yet it washes off the bottles during the caustic cleaning cycle. It is processed with the existing paper labels and does not require any modifications to industry-standard washing systems.”