Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

The focus on adhesive requirements is common in beverage label applications. One example of a specific application is spelled out by McDowell. “Labels used for premium beverages—such as white wines and champagnes—can require the use of specific adhesives and facestocks that enable a brand owner to label wet bottles,” he says. “One phenomenon in the bottling production of white wines is that they are often filled at 40°F and immediately labeled. When the beverages are filled at these chilled temperatures, the bottles become covered with moisture. Implementing these provisionary adhesives/materials provides the brand owner the greatest amount of bottling productivity without compromising the aesthetic value of the brand’s shelf appearance/positioning.”