Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

One requirement emphasized by these beverage label printers is the need to withstand both temperature extremes and moisture, not only in production, but in end use. “Depending upon the point of application, beverage labels need to be able to function with wet bottles, pasteurization, hot-fill, retort, caustic wash, refrigeration, and ice-chests,” says Muenzer.