Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

Spear has also experienced this heightened focus on graphics. “Beverage labels are no longer product describers; they are part of the package,” says Muenzer. “Graphically, they have become far more complex over the past five years with multiple substrates, shapes, and print/graphic methods.”

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