Beverage labeling is helping drive growth in package printing with growth in niche segments such as sports drinks, coffee/tea, energy drinks and wines.

By Tom Polischuk

The drive to differentiate has put a special emphasis on label graphics. “Most of the changes we have seen with brand owners over the past five years have been in the realm of constantly creating a more graphic-intensive package—this, of course, falls right in the middle of our niche,” says McDowell.