On the other hand, did you know that the American forest products industry plants an average of 1,700,000 trees a day? That’s five trees for every one harvested. To us, trees are a managed crop. “How many trees were used to make this paper,” is a fundamentally poor question. No one is asking “how many potatoes did you dig up to make those french fries?” or “how many cotton plants did you cut down to make that shirt?” When you think paper and paperboard, think renewable, recoverable, and recyclable. Our forests are large enough and managed well enough to provide, indefinitely, the raw materials required for paperboard packaging. Paperboard embodies not only the essence and meaning of sustainability, but of self-reliance as well. And because virgin paperboard may be repulped and recycled over and over again into new grades of paperboard, the original “tree” that started the packaging cycle is virtually immortal.