Benchmarking and Worldwide Market Trends for Flexographic Printing

Getting back to the quality perceptions about flexography mentioned earlier, clearly those concerns are not an issue in the tag and label sector where an estimated 92% of label printers in North America use flexography on their production floor. In fact, the quality levels of flexo-printed graphics are the highest in the tag and label marketplace where the narrow to mid-web presses produce six to ten-color, 175 linescreen applications with sophisticated graphics targeted at discerning consumers. It should be noted though, that digital presses are making a tremendous impact on the flexographic label industry as flexo printers around the globe install digital press systems alongside their conventional flexo presses. Given this development, it should be no surprise that the study predicts that as digital press systems offer faster run speeds and enhanced processing options, digital printing will undoubtedly take market share from flexo in the tag and label sector.