Benchmarking and Worldwide Market Trends for Flexographic Printing

Not surprisingly, North America and Western Europe featured the most flexo press installations. However, global growth opportunities lie in the emerging markets where flexo is not currently the dominant process. As urbanization occurs and incomes rise in these countries, consumers will increasingly purchase packaged foods at retail stores versus fresh foods from local outdoor markets. This trend will increase the demand for packaging, and in many cases, flexography. The adoption of flexo in these markets depends on numerous variables such as: training, consumable costs, and changing perceptions about the flexo process—mainly quality concerns.