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It is interesting to note that although Arndt believes it’s hard to tell the difference between Bell’s flexo and offset printing results, this doesn’t always matter. Some customers just want offset, he says, and because of this, the purchase of the VSOP was a customer-driven decision.

In addition, the VSOP “enables us to diversify our portfolio without higher costs,” says Arndt. “[It] creates increased opportunities in the food sector.”