Behind the Growth Numbers

Professor Frank Romano of the Rochester Institute of Technology (RIT) recently predicted that "over time, commercial printers are really going to be printing packaging on a regular basis. A lot of people think this work is only being done by specialists, but that is not so."

Some forms of packaging, including metal cans and sanitary packaging, will continue to call for specialist attention. But in two of the most widely used packaging forms, folding cartons and labels, commercial printers already enjoy large market shares and are likely to increase their business in the next 5 to 10 years, Romano says. "Folding cartons and labels are really going to open up for commercial printers."