Bean Town Business Builder

Diversification has led the company down a path of taking on new challenges, including new packaging lines and the printing of flexible packaging materials. Aladdin Label won a major three-year contract from American Greetings to produce kids' stickers that you will find in major retail chains such as Wal-Mart. To win this contract, though, it had to branch out into a one-stop-shop, printing and packaging the stickers for ready-for-the-shelf delivery to its customers.