Beams of Might

At Data Technology, where laser offerings include fixed beam/flatbed systems, hybrid "flying optics" systems for flat tables, and rotary systems for the corrugated market, V.P. of Sales/Marketing Steven Gore projects nearly even demand for each design in the coming year.

Data Technology plans to build 30 to 35 different types of systems, and expects to sell around 10 of each. When the company's hybrid system was introduced five years ago, Gore says it was initially expected to replace fixed-beam technology, but the market for the latter has remained strong. Other frequent purchases have included combination rotary and flat systems, upgrades to faster lasers, and rotary capability add-ons.