Be Your Own Best Customer

Industrial thermal-transfer printer models range from economical to high-performance, at a cost of $1,000 to $9,000. Wide- or narrow-web capacities accommodate a variety of label sizes, with widths from .79˝ to 7.2˝ and lengths from 1Ú4˝ to 20˝. Standard models usually offer 203 dot-per-inch (dpi) resolution, with 300 dpi resolution available for higher-density applications. In both cases, thermal-transfer technology, when used with the appropriate printer ribbon and thermal-transfer label material (see Moving Beyond Black in this issue), produces crisp, smudge-resistant text, graphics and logos, along with in-spec, single- and two-dimensional bar codes.