Vellum Facestock Enhances Short-Run Wine Labels
Digital offset pressure-sensitive labels help Banknote Wine Company cash in with shelf appeal.
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Due to the short-run and multiple-piece label concept, and to ensure the fine details of the banknote designs were reproduced to the highest quality, Nixon chose digital offset for printing the labels. He also felt pressure-sensitive labeling material was best for accomplishing his vision.
The Banknote Wine labels are run on an HP Indigo ws4050 press with a linescreen of 230 lpi, and printed CMYK with a double hit of black in the solid areas. The labels are embossed and foil stamped with two foils—black and gold. Embossing and foil stamping are run on an Iwasaki off-line finishing press.
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- Avery Dennison
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