Vellum Facestock Enhances Short-Run Wine Labels
Digital offset pressure-sensitive labels help Banknote Wine Company cash in with shelf appeal.
Premium positioning
By means of small-lot bottling, the majority of The Vault wine is shipped and sold to wine shops in New York, New Jersey, and Florida, with a small percentage available in approximately 50 restaurants in eight states. The vintage is also available for purchase online.
Positioned as a premium brand, Nixon wanted a multi-faceted, eye-catching label that would essentially ensure new consumers would be drawn first to his wine at retail.
- Companies:
- Avery Dennison
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