Vellum Facestock Enhances Short-Run Wine Labels

Although the number of U.S. wine brands is commonly estimated at around 7,000, the wine industry statistical research firm, Gomberg, Fredrikson & Associates, notes that it tracks more than 15,000 wine SKUs in accruing data. In a marketplace of such fierce competition, Pete Nixon, Banknote Wine proprietor, knew the importance of having a first-rate label when launching his brand, The Vault, a Napa Valley red blend, in 2007.