Vellum Facestock Enhances Short-Run Wine Labels

"So far, I have only received positive feedback. I have great customers who email just to let me know how much they love the wine and the labels."

While Nixon sees the contents and the label together, Pollard's vision is keenly fixed on the package. "The label is ultimately what will sell the wine," Pollard said. "Having a wine label that's unique and printed with fine quality differentiates the brand in the marketplace. And that ultimately drives the growth of the brand." pP