Vellum Facestock Enhances Short-Run Wine Labels

Proof's in the wine

Since launching The Vault in 2007, Nixon has sold out each year before the release of the next vintage.

"Creating 12 different labels for just one wine, each with its own design, helps distinguish the Banknote brand on the shelf. The multiple label concept has never been done before to this extent that I'm aware of," Nixon said. "The intricate details and engravings on the different labels make the brand memorable and more likely to grab consumers' attention. Also, by numbering each bottle, consumers are informed of the overall case production of the bottling run.