Vellum Facestock Enhances Short-Run Wine Labels
Digital offset pressure-sensitive labels help Banknote Wine Company cash in with shelf appeal.
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While the printing process was relatively seamless, the Banknote Wine labels have some design elements that required special finishing techniques. To apply the black foil on top of the gold foil required printing finesse—trapping one foil with the other to compensate for any registration problems. In addition, it was crucial that Tapp Technologies keep the colors of each of the 12 labels consistent with the previous vintage. "The digital printing process does an admirable job of capturing consistent label quality and color by producing smooth and consistent screen gradations," Pollard said.
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