Vellum Facestock Enhances Short-Run Wine Labels

"The HP Indigo ws4050 press eliminates having a time-consuming prepress process," Pollard said. "No films, plates, or chemistry are needed. That allows great flexibility in managing our production schedule, and the ever-changing needs of the wine industry. In the case of Banknote Wine, with a limited production run of approximately 18,000 bottles of wine annually—equaling 1,500 cases—digital printing was ideal. It allows for shorter runs with less overall material costs. And to set up a run of labels, on average, consumes less than 100 feet of stock, whereas traditional methods may run through as much as 1,000 feet of stock."