Vellum Facestock Enhances Short-Run Wine Labels

"When Pete approached us with his label vision and goal of producing the finest digital labels to support his brand strategy, we suggested he use Avery Dennison's Fasson® digital pressure-sensitive label papers," said Travis Pollard, digital business manager for Tapp Technologies.

Widely used in the wine industry, Fasson Estate Label® No. 8—a bright-white, uncoated vellum material that is digitally ready—was recommended for The Vault labels. The vellum facestock combines a rough, porous surface, with a textile feel. In addition, a permanent emulsion acrylic adhesive, S100R, made by Fasson, was specified. The label material was paired with Fasson's poly-coated natural kraft liner, which has proven durability for embossing and foil stamping.