Vellum Facestock Enhances Short-Run Wine Labels
Digital offset pressure-sensitive labels help Banknote Wine Company cash in with shelf appeal.
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Digital printing proved to be the most cost-effective way to produce the Banknote Wine labels. It also helped maximize overall production. If the labels were produced via conventional offset printing, the costs would have to include a number of printing plates, as well as set-up time on press. Additionally, when bottling the wine, it would need to be hand-sorted and boxed, which would have created extra labor costs.
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- Avery Dennison
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