Banknote Wine Company Uses Digital Offset Pressure-Sensitive Labels

Short and Sweet

In addition to larger digital presses, there is a class of digital printing systems that produces small quantities of labels with a more modest investment—and delivers labels finished in any shape without dies. A good example of an application is found at Boston-based InTouch Labels. Founded in 1992 with a flexo facility in Falmouth, Mass., InTouch Labels noticed a trend in customers looking for short-run labels, but did not consider the investment in a large digital press viable.

“Even with unique or complicated shapes that give a product a distinctive style, our iTech AXXIS Digital Label System can print and cut labels to exact specifications without the added cost of an expensive die,” explains Lauren Hayes, vice president of sales.

Allen Datagraph’s iTech AXXIS Digital Label System typically runs jobs of 1,000-4,000 labels. Runs of 100 are not uncommon, either. InTouch Labels can also deliver product very quickly, if needed. “I remember when a customer had run out of labels at a trade show. We sent them overnight so they were at the booth in the morning,” she recalls.

InTouch Labels increased business 15-20 percent very quickly, much of it from new customers. “There will always be the large flexo jobs,” concludes Hayes. “However, the growth appears to be with short runs.”

Banknote Wine Company of Napa Valley, Calif., combines the intricate details of early, visually poetic banknotes with the complex profile of a good wine. A limited-production, hand-crafted wine producer, Banknote Wine produces a blend of Zinfandel, Syrah, and Cabernet Sauvignon. Distinctive tasting notes include dark berries, vanilla, oak spice, mocha, espresso, tobacco, and more.

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