AWT Labels & Packaging Goes Digital with HP Indigo WS6000

AWT Labels & Packaging, a labels and flexible packaging solutions provider with more than 35 years of experience, is producing award-winning labels and boosting sales with the HP Indigo WS6000 digital press. Specializing in innovative label and packaging solutions for personal care, food and beverage, health and beauty, household and a range of other markets, AWT uses the HP Indigo WS6000 to maximize shelf impact for its customers’ products.

AWT recently produced intricate labels for a long-standing personal care client, The Village Co. The Village Co. needed to produce eye-catching, distinctive labels envisioned by its designers for the Blissful Body product line launch. AWT recommended a metallic material with a gloss laminate and seven-color printing. The end result was a 3D-looking label with a metalized sheen that contributed to a large lift in Mother’s Day sales. The Village Co. attributes the sales increase to the gift-able nature of the packaging.

“While developing concepts for the Blissful Body line, we knew we needed a label converter we could trust to bring our vision to life, and AWT Labels & Packaging was the perfect fit,” said Stacey Runke, senior graphic designer, The Village Co. “The Village Co. has a strong partnership with AWT Labels & Packaging as our leading label supplier, and we have grown to rely on its dependable color quality to maintain our brand’s integrity.”

In addition to earning praise from The Village Co., AWT won best of category and best of class for the Blissful Body product line in the Printing Industry Midwest award competition.

“AWT is committed to providing our customers high-quality, consistent and eye-catching labels and flexible packaging,” said Ted Biggs, production manager, AWT Labels & Packaging. “The HP Indigo WS6000 digital press enables us to meet strict brand requirements and offer customers high-value applications with impeccable color registration and very fine lines that can only be created using digital technology.”

Source: HP.