Report on AWA Seminar: Label Release Liner Issues, Opportunities

Laminator's viewpoint

Moving from the viewpoint of a label converter to that of a laminator, Robyn Buma, global procurement director, paper, for Avery Dennison broadened the competitive context to include glue-applied labels and the rate at which their users switch to pressure-sensitive. The economics, and the requirement for very high-speed application are the defining factors. "Sustainability in the pressure-sensitive label industry is a slow trend," she said. "Europe is much further ahead in this respect than North America, and, additionally, there is no 'pull' from the end user market. Our industry needs to take a position."