Report on AWA Seminar: Label Release Liner Issues, Opportunities

Analyzing the major challenges facing the label end users, he underlined that "my market is very, very conservative—it reacts in a very slow way," and three areas at the user level create challenges to change—brand management, purchasing management, and operations management. Still, the major change drivers in Skanem's experience are related to net price improvement and environmental/sustainability impact. For on-press running along with high-speed, reliable label application, Skanem finds that glassine liner is the answer, with film liners providing solutions in specific market niches, but with some performance "watch outs."