Report on AWA Seminar: Label Release Liner Issues, Opportunities

Linerless today and tomorrow

In one sense, the day's agenda could be summarized as "Linerless – or less liner?"—and this was the title of the paper presented by Mike Cooper, business development director of linerless labeling experts Catchpoint Ltd. Illustrating pressure-sensitive labeling's penetration into key end-use segments in Europe and North America, he highlighted the fact that food and beverage represent the lowest penetration—yet the largest markets. Linerless labels could help, Cooper showed, delivering a summary of activity in the label printing, diecutting, and application arena. While acceptance of the improved performance level of linerless labels has so far been slow, there is certainly evidence of real innovation here.