AVT Wins Orders with Chinese Printer

HOD-HASHARON, Israel—Advanced Vision Technology (AVT), a supplier of automatic inspection solutions for printing applications, received multiple orders from China’s largest cigarette printer, Shenzhen Jinjia Color Printing Co, Ltd. (“Jinjia”).

The orders include three PrintVision/Argus platforms for wide-web printing, six PrintVision/Helios platforms for narrow- to mid-web printing applications, and an order for the pioneering PrintVision/Orion platform for sheetfed and single-package applications. These orders, received following a successful implementation of the PrintVision/Argus platform at Jinjia, make AVT Jinjia’s vendor of choice for all automatic inspection applications.

Jinjia is the largest cigarette packaging printer in China, where the quality requirements of cigarette packaging are the most challenging in the world. The company owns five factories in China, where it uses rotogravure and offset methods to produce some of the most colorful and complicated designs and decorations seen on the market. China is one of the leading suppliers and consumer markets for cigarette packaging, and a highly competitive one. Jinjia develops, designs, manufactures and markets packaging for high-class cigarette, medicine and cosmetic products. Jinjia has designed and produced more than 100 famous tobacco labels and more than 50 cigarette brands, and prints more than 30 million cigarette packages a day.

Jinjia Co-owner Chong Tak Chi visited AVT headquarters last month accompanied by AVT’s agent Ramon Lee, general manager of Nilpeter China. During his visit, Chong Tak Chi held meetings with AVT management and R&D teams to formulate the current and future business and technology cooperation between the companies.

“Jinjia is leading the cigarette market in China in both productivity and package quality. This is due to the innovative and sophisticated technology we integrate into our production processes,” said Chong Tak Chi, Jinjia’s co-owner. “Automatic inspection is a critical element in our production process, as it allows us to provide the best quality to our customers while controlling its cost. We evaluated several automatic inspection alternatives before we chose AVT. AVT proved to have superior solutions and technology, which deliver the process control and quality assurance we are looking for. Moreover, AVT is attentive to our specific requirements and employs its excellent service and R&D teams to support our mutual interests. The companies have established a long-term strategic partnership, and we see AVT people not only as partners, but as friends.”

Lee commented, “Nilpeter China established a strong, long-term cooperation with Jinjia. We are glad to have made the connection between AVT and Jinjia, and happy that we were able to contribute from our experience to this fruitful cooperation.”

Koby Shtaierman, AVT’s executive vice president, worldwide sales, said, “We are very pleased with Jinjia’s decision to purchase multiple AVT automatic inspection solutions, and we’re honored to be considered a partner for current and future development plans. AVT’s ability to continuously present innovative, yet practical automatic inspection solutions is based on listening to our customers and answering their needs. The cooperation with Jinjia has already contributed to AVT valuable information and feedback regarding the Chinese cigarette market’s needs. This knowledge is utilized in various product developments, such as the PrintVision/Orion—AVT’s innovative automatic inspection solution for single package applications. We look forward to continuing our cooperation with Jinjia.”