Avery Dennison Curve Appeal Embraces Complex Containers

MENTOR, Ohio—At Labelexpo Americas, Avery Dennison Corporation introduced an advance in label application that will allow package designers to create more distinctive packaging shapes to catch and hold consumers’ eyes as they choose products from crowded store shelves.

Avery Dennison’s Curve Appeal™ is a patent-pending system encompassing special Fasson Curvy™ film labels that work together in a machine application process. This system labels complex curved surfaces well beyond other current labeling processes.