Avery Dennison Earns USDA BioPreferred Certification for Hot Melt Adhesive

The USDA BioPreferred Certification program validates the biobased content of products through third-party testing. Certified products can promote their biobased content on product labels, providing consumers with reliable and accurate information on the sustainability of the products and packaging they are choosing. The availability of certified hot melt adhesives supports brand owners’ efforts to shift to materials that are better for the environment and more attractive to consumers without added costs. The new adhesive is also part of the flagship Sustainable ADvantage product portfolio, which enables circularity, improves environmental performance and facilitates transparency across the entire supply chain.

Avery Dennison’s certified hot melt adhesives supports a shift to materials that are better for the environment and more appealing to consumers.  | Credit: Avery Dennison

“Biobased materials have a number of benefits over the petroleum-derived materials they replace and increasing our use of this renewable resource supports our commitment to environmental leadership,” said Mark Miller, vice president marketing, Avery Dennison Label and Graphic Materials North America. “Our new hot melt adhesive is engineered to meet the needs of brands in fast-evolving industries, such as eCommerce and food and beverage, by delivering enhanced sustainability and improved cold temperature performance.”

New formulations with sustainable benefits

The new BioPreferred hot melt adhesive is C4500. Engineered for cold temperature performance, it’s ideal for a broad range of food and beverage applications, including cold packaging, fresh meats, weigh scale, cheeses and functional beverages.

For converters, the new adhesive produces 40% less ooze, making it easier to use and increasing operational efficiency without compromising speed, conversion or dispensing results. Adding to the Avery Dennison portfolio of reliable pressure-sensitive adhesives, C4500 is ideal for use in applications with cardboard, low surface energy substrates, rough or difficult-to-adhere surfaces, and cold environments.

SOURCE: Avery Dennison

The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of Packaging Impressions.